Cincinnati Museum
Client: WLWT / Cincinnati Museum
Objective: To leverage the media purchased on local television station WLWT to engage viewers for the purpose of increasing ticket sales and traffic at the Cincinnati Museum
Offer: Text 2 Win campaign
Respond with the correct answer to a trivia question for a chance to win two tickets to the 'Secrets of Egypt Exhibition & Film' at the Cincinnati Museum.
Results: During the 3 week campaign 300+ people texted in their answers. Approximately 90% of the participants selected the right answer and were eligible to win the grand prize. All participants received a mobile coupon offer via text.
Non Winning Message (Mobile Coupon)
Sorry U didn't win the tix. Check out special offer! Buy 1 Membership, get 2nd & 3rd 1/2 off thru Jan 3rd. Restrictions Apply. www.cincymuseum.org (513)287-7000
Grand Prize Message
Congrats! You have won 2 tix to Secrets of Egypt exhibit & film @ Cincinnati Museum Center (a representative will call you). www.cincymuseum.org (513)287-7000