Mobile Text Campaign
Station: WMOR
Department: Station Promotions
Objective: Increase station's viewer mindshare by offering station promotions through Mobile Texting.
Campaigns: Various promotions for station programming and sponsors.
Results: 150% increase in participation in station promotions with viewers.
By using TextFlow, Vesta Mobile's Mobile Texting Platform, WMOR increased viewer participation rates with station promotions by 150% from it's previous opt in methods. This has enabled WMOR to build a Mobile Club (a database of over 3000 viewers' cell phone numbers), allowing them to contact viewers anytime about anything from exclusive opportunities with sponsors to programming information (appointment viewing).