Client Testimonials
Kevin Orchard, NSM, WISN
I have had much success with the Vesta Mobile Solutions texting program on WISN. We have used it for viewer interaction campaigns within our local programming and news entities. We have viewers using the texting and sponsorship buy-in to the programs. I can attribute significant revenue over the last year made possible by offering this mobile feature with our campaigns. Vesta Mobile has been very helpful in guiding us along ever since we signed on with them. The Vesta team is quick to respond to questions, provide technical support, and offer suggestions as to how the campaigns will work best.
There is much more we can do to incorporate our use of text messages with our advertisers. We try to keep this tool in the front of mind awareness with our local AE’s, and as they work to uncover clients needs we encourage using the program if it fits with what the business is trying to accomplish. We look forward to a continued relationship with Vesta and are happy to have this as another tool to offer our clients.
David V. Lawrence, Creative Services Director, WMOR-TV32 Tampa
Working with Vesta Mobile has been both an educational experience and rewarding one as well. They understand the technology, they always strive to develop new and different uses for it. They’re great at idea and campaign development. Their support system is consistent and effective for those times you need it. Cell phones and even more importantly personal devices are here to stay. The more engaging experience users have the easier it will be to influence their decisions.
As a television station engaged with it’s viewers, we find texting to be the most
effective platform for contesting over telephone, postcard, and web. It’s the most immediate, because the viewers phone is right there and usually available. It also provides for an immediate response and a more satisfying experience for the participant.
Future plans include continued efforts to build the mobile club, involving more
advertisers with more unique and dynamic campaigns. We’re also looking at ways to incorporate it into original program concepts as well as our other stations.