.mobile Industry Facts

• There are 219, 420,457 estimated US wireless subscribers as of June 2006.
• Wireless carriers reported delivering more than 12.5 billion text messages in the month of June 2006, up 72% over the 7.3 billion messages for June 2005 according to CTIA.
• Connect with over 95 percent of the US mobile USER.
• Click–rates on mobile phones are four times that on the internet—averaging 4% versus 1% for the internet.
• There are more than 30 million active text messaging users in the U.S. and growing.
• There are more unique mobile phone subscribers than land lines.
• Mobile usage is now above 50% for all age groups, from teens through late 50's in the US.
• World market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007.