Company News
Vesta Mobile Appoints New Account Manager10-28-09
Jayne Chong joins Vesta Mobile Solutions, LLC
Vesta Mobile Solutions, the premier mobile marketing company, welcomes Jayne Chong, Account Manager. The company intends for Jayne to increase the awareness of Vesta Mobile Marketing applications with Media/Agency clients to grow the business relationships and generate revenue.
As the Account Manager, Jayne will be responsible for maintaining the relationship between Vesta Mobile Solutions and Media/Agency clients. By evangelizing external messages and advocating Vesta Mobile’s applications, Jayne will become the primary contact for clients.
A graduate of Loyola University Maryland (formerly known as Loyola College in Maryland) with a Bachelor in Business Administration, specialization in Marketing, Jayne brings a dynamic outlook in Marketing and Sales. Her previous experience includes Advertising and Sales contributions for the Baltimore Business Journal, Media assistance for Euro RSCG Baltimore, and Marketing development for Cornerstone Financial, LLP (AXA Advisors), Baltimore, MD.
Jayne Chong, Account Manager, Vesta Mobile commented:
"Believe it or not, mobile marketing is and will be the next ‘big thing’ for agencies. By incorporating mobile marketing into a marketing mix, one will gain a competitive advantage to engage and interact with their end-users in a more personal, effective, and efficient way. Vesta Mobile has already done so and will continue to do so with their Marketing applications. I am eager and excited to see how this company will affect the way advertising gets out to the public, especially in the Mid-Atlantic region, in the years to come.”
About Vesta Mobile: Vesta Mobile Solutions is the premiere Mobile Marketing Agency that focuses on engaging audiences via text messaging, mobile websites, and mobile applications. Located in Baltimore, MD, Vesta Mobile Solutions provides advertising agencies and media companies with the consulting, ideas, and tools needed to run effective Mobile Marketing Campaigns.
More Retailers 'Texting' Younger Customers04-27-09
Edition: Tech Talk Tuesday
More Retailers 'Texting' Younger Customers
Chain Store Age:
By Samantha Murphy
Since young customers are so comfortable with mobile technology, retailers are embracing the emerging channel in hopes of reaching their target audience. Urban-clothing retailer Downtown Locker Room (DTLR) is one retailer leading the charge.
The Hanover, Md.-based retailer, which operates 65 stores throughout the East Coast and Midwest, is communicating with its Gen Y customer base via cellphone. But to ensure it captures the attention of this fickle shopping segment, DTLR is using this demographic's communication tool of choice: text messages.
DTLR hooked up with Vesta Mobile Solutions, Baltimore, in March to power this mobile marketing program.
"As our customers become more tech-savvy, they expect and want instant gratification," Jeff Bowden, director of marketing at DTLR, told TechTalk Tuesday. "They also want it to come to them easily. Mobile marketing is a great and effective way to directly send information that shoppers want to know about, and they can receive it in a timely manner."
The messages, targeted at its core-customer base of male shoppers ages 13 to 21, are helping the retailer market its urban-inspired footwear, apparel and music. The program is still in the early stages, but DTLR realizes it is important to evolve the program now as "mobile technology continues to become a part of everyday life," Bowden said. "That's why it's important to secure our spot as an early innovator."
To kick off its "Mobile Club," DTLR began sending "awareness" text messages about new inventory to members who opted into the program. And more recently, the retailer has sent exclusive discounts and coupons to its Mobile Club Members.
DTLR has also used mobile marketing to lure consumers to its locations for in-store events, which often include appearances from celebrities and recording artists. DTLR also uses these special events to promote its Mobile Club to non-members in attendance.
The best way for mobile programs to be effective, however, is to remain mindful that these shoppers are only interested in information that is of interest and relevant to their day-to-day lives, Bowden said.
As shoppers sign up for the program, DTLR continues to build a database for future use. By measuring its shoppers' preferences, the company expects these messages to drive store traffic and boost conversion rates.
"We are starting to see some positive results, but it has been difficult to get people to sign up for information," Bowden said.
"It's always easier to get people to sign up when there is something they can win," he said. "We need to enhance our internal systems before we can really feel the affects of this technology. But we will continue to find new and exciting ways to get them to enroll."
Despite its adoption challenges, Bowden is confident that DTLR is on the right track. "When everyone else gets into the game, our customers will remember that we started this way back," Bowden added. "It gives us credibility and lets them know we are always thinking of new things-whether it's with our products or marketing."
TechTalk Tuesday is transmitted on the second and fourth Tuesdays of every month.
Chain Store Age, 425 Park Avenue, NY, NY 10022
Morgan State University Selects Vesta Mobile To Power Its Mobile Marketing Initiative04-26-09
Mobile Marketing for College Recruitment
BALTIMORE, MD – Vesta Mobile Solutions announced today that it has entered into a partnership with Morgan State University to power its Mobile Marketing Program. The Program is part of a comprehensive initiative designed to increase awareness of the University and its extensive calendar of events.
“We want to create the opportunity to communicate directly with people who want to hear our message and then know that they have received it,” says Jarrid Carter, Assistant Director of Public Relations Morgan State University. “We determined that the best way to reach our target audience is via the cell phone.
This is one of the first efforts by a University to market to prospective students and potential donors through cell phones. The program is designed to actively engage the target audience in the University community, to add interested parties to our database and then to periodically share information with them about what’s going on at the University.
The University will run the Mobile Marketing Program in commercial spots airing locally on WJZ TV and in internet ads. The text message will always include an action step to direct the recipient either online to the university’s web site or to call for more details.
“Vesta is proud to be a part of this pioneering University marketing effort,” says Brandon Davenport, Vesta’s Chief Operating Officer and Co-Founder. “We are committed to helping organizations of all types harness the power of cellular communications.”
Vesta Mobile Solutions provides premier text messaging applications with a wide range of capabilities to their clients. The Company offers a complete mobile communications system that can be easily deployed and has been proven to enhance the value-added experience to each consumer interaction. Vesta recently moved to new office space in Baltimore City’s Emerging Technology Center (ETC) incubator in the JHU Eastern facility. The ETC, a venture of the Baltimore Development Corporation, is a non-profit business incubator focused on growing early-stage technology and biotechnology companies.
For more information on Vesta Mobile Solutions, visit www.vestamobile.com.
Vesta Mobile Solutions Named to Business Week Top 25 U.S. Entrepreneurs Under 2504-17-09
Vesta Recieves Business Week Recognition
Vesta Mobile Solutions Named to Business Week Top 25 U.S. Entrepreneurs Under 25
BALTIMORE, MD- The Baltimore based mobile technology firm announced today that its co-founders, Marcellus Alexander III, Brandon Davenport, Elwood Green III and Jerrid Matthews were nominated for the 2008 Business Week list of Top 25 U.S. Entrepreneurs Under 25.
Vesta Mobile Solutions, which launched in April 2007, enables clients to send mass text messages to cell phones, reaching a targeted audience. They have made a name for themselves in the mobile marketing arena with clients such Hearst Argyle Television, Comcast and Downtown Locker Room (DTLR). “We are excited to be recognized by such a great publication like Business Week,” said CEO Vesta Mobile Solutions Marcellus Alexander III.
Article Link below
http://images.businessweek.com/ss/08/09/0908_2008_entrepreneurs/25.htm
Vesta Mobile Solutions is the premier text messaging application provider offering a wide range of capabilities to its clients. Through the state-of-the-art technology, TEXTFLOW, Vesta's clients have the ability to communicate, interact and monetize text messaging. For more information on Vesta Mobile Solutions, visit www.vestamobile.com.
Vesta Mobile Hosts Press Conference For National Entrepenuers Week02-19-09
Entrepenuers in Baltimore
2008/02/19
Vesta Mobile Hosts Press Conference For National Entrepenuers Week
BALTIMORE, MD – EYE for Change, Inc and EDAC (Entrepreneurial Development & Assistance Center) of Morgan State University invite the media to a press conference celebrating the kick off of NEW- National Entrepreneurship Week in Maryland to be held on Friday, February 22, 2008 at the Baltimore office of Vesta Mobile Solutions. The event will proceed at 10:00am
"More than 70 percent of American high school students would like to open their own business someday, and over 10 percent of American adults are actively planning to become entrepreneurs in their local communities," said Congressman David Price (NC-04). Price's bill, House Resolution 699, further calls upon the federal government, state and local governments, schools, nonprofit organizations, and others to observe National Entrepreneurship Week annually with special events in support of entrepreneurs and entrepreneurship education programs.
So, EYE (Engaging Youth Entrepreneurs) for Change, Inc and EDAC of Morgan State University are heading up National Entrepreneurship Week February 23 through March 1, 2008 along with an extensive list of partners in Maryland. Partners include E.Y.E. (Engaging Youth Entrepreneurs) for Change, Inc., EDAC (Entrepreneurial Development & Assistance Center), United States Small Business Administration, Greater Baltimore Leadership Association, Constant Contact, V-MAC Wellness Company LLC, Community Law Center, Sweet Potato Kids, Black Men In Charge, Manjoe Insurance Agency, Heart-n-Hustle, National Foundation for Teaching Entrepreneurship(NFTE), Black Professional Men, Inc., Networkbaltimore.net, Strategic Economics Solutions, LLC & Community Action Partnership, The Jewel House, Inc., Ryan C. Greene Holdings, LLC, Division of Small Business MD Department of Business and Economic Development, Vesta Mobile Solutions, and Maryland Entrepreneur Quarterly.
Educators, state and local governments, schools, nonprofit organizations, and others throughout Maryland are invited to participate in the special events and introduce the youth of our nation to their opportunities to be self reliant with the development of entrepreneurial skills. To view the special activities planned for National Entrepreneurship Week visit www.nationaleweek.com , click on state calendar, and click MD for a full list of activities.
EYE for Change, Inc mission is to provide opportunities for youth to develop an entrepreneurial attitude, high financial IQ, and leadership skills to become agents of change in their communities and the economy. For more information please visit www.eyeforchange.org. EDAC mission is to help businesses "mprove and progress". For more info please visit www.edacmorgan.com.