Here's To SmartphonesOct 31, 2009 12:15 AM MDT
A New Ad Campaign from HTC Celebrates the Smartphone
Taiwanese mobile company HTC has released a new ad campaign featuring the tagline, 'quietly brilliant.'
The ad is shot from a 'phone's-eye' view and features the many different ways people interact with their devices.
The commercial says:
"It's the first thing you see in the morning and the last thing you see at night. It stresses you out; it calms you down. It helps you remember; it helps you forget. It keeps you connected. It's the only thing you own that is always within an arm's reach. "
The ad explains just how important smartphones, and mobile phones in general, have become in everyone's life. It truly is the one thing that everyone is constantly connected to. It reinforces the fact that there's a need for mobile content, and a race to get it out there.
Mobile ads, apps, sites, and texts are effective. Get in on it.