Mobile Industry Stats
- There are more unique mobile phone subscribers than land lines.
- Breakdown by sex on participation in Texting Campaigns: 49% M / 51% F
- Virtually all cell phones in the U.S. can send text messages.
- The Average age of a texter is 38 years old.
- There are over 355 million US wireless subscribers as of December 2008. Those subscribers send an average of 48 billon text messages per month
- 80 Percent of people 10 to 34 are texting on a daily basis
- 4 million Apple iPhones were sold in the first 6 months of their production
- Businesses will spend $1.66 billion on "apps" in 2009 with consumer revenues reaching $1.1bn. These figures will jump to $7.54bn and $5.63bn respectively by 2012
- 25% of Americans participate in at least 1, and as many as 10, SMS marketing programs every month
- 35% of mobile device owners use services other than sms, mms, or voice on their network
- There are approximately 66.9 million users on the US mobile web
- Over 150 million mobile subscribers will access banking services on their device in 2011