Morgan State University Selects Vesta Mobile To Power Its Mobile Marketing InitiativeApr 26, 2009 3:00 PM MDT
Mobile Marketing for College Recruitment
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BALTIMORE, MD – Vesta Mobile Solutions announced today that it has entered into a partnership with Morgan State University to power its Mobile Marketing Program. The Program is part of a comprehensive initiative designed to increase awareness of the University and its extensive calendar of events.
“We want to create the opportunity to communicate directly with people who want to hear our message and then know that they have received it,” says Jarrid Carter, Assistant Director of Public Relations Morgan State University. “We determined that the best way to reach our target audience is via the cell phone.
This is one of the first efforts by a University to market to prospective students and potential donors through cell phones. The program is designed to actively engage the target audience in the University community, to add interested parties to our database and then to periodically share information with them about what’s going on at the University.
The University will run the Mobile Marketing Program in commercial spots airing locally on WJZ TV and in internet ads. The text message will always include an action step to direct the recipient either online to the university’s web site or to call for more details.
“Vesta is proud to be a part of this pioneering University marketing effort,” says Brandon Davenport, Vesta’s Chief Operating Officer and Co-Founder. “We are committed to helping organizations of all types harness the power of cellular communications.”
Vesta Mobile Solutions provides premier text messaging applications with a wide range of capabilities to their clients. The Company offers a complete mobile communications system that can be easily deployed and has been proven to enhance the value-added experience to each consumer interaction. Vesta recently moved to new office space in Baltimore City’s Emerging Technology Center (ETC) incubator in the JHU Eastern facility. The ETC, a venture of the Baltimore Development Corporation, is a non-profit business incubator focused on growing early-stage technology and biotechnology companies.
For more information on Vesta Mobile Solutions, visit www.vestamobile.com.